OUR STORY

Aurasya is a homegrown Indian clothing brand rooted in tradition, designed for the modern soul. Founded in 2024, Aurasya is more than just fashion—it’s a journey of healing, identity, and purpose, woven into fabric. We celebrate the richness of Indian craftsmanship, blending timeless handlooms and heritage prints and embroideries with silhouettes that are comfortable, expressive, and effortlessly stylish.

Aurasya offers thoughtfully designed womenswear and menswear, focusing on pieces that are as versatile as they are rooted in culture. From sarees, readymade suits, and kurtis to menswear pieces in handwoven fabrics, every design is made to feel authentic and empowering.

At Aurasya, every piece tells a story—from the hands of artisans in different parts of India to our design studio, where age-old techniques like block printing and hand embroidery are reimagined in contemporary forms. We've also introduced signature styles like embroidered co-ord sets, structured shirts, and corsets, using responsibly sourced fabrics like Khadi.

With a strong focus on sustainability and authenticity, Aurasya works closely with skilled artisans to bring India’s textile heritage into modern wardrobes.

Aurasya isn’t just clothing—it’s a feeling. A movement to keep Indian heritage alive, while empowering individuals to feel confident and seen in what they wear. Whether you're dressing up or grounding yourself in something familiar, Aurasya brings warmth, meaning, and bold expression to your wardrobe.

At Aurasya, we are building a curated marketplace that celebrates the richness of Indian fashion by bringing together emerging and heritage-driven brands under one roof. As a platform, Aurasya is committed to showcasing labels and brands that prioritize craftsmanship, cultural narratives, and conscious design.

Our marketplace is an extension of our own brand philosophy—rooted in authenticity, tradition, and self-expression. We aim to support small businesses, independent designers, and artisan-led labels that align with our values of slow fashion and storytelling through textiles.

We’ve proudly onboarded our first partner brand, Kalp Qala, known for its artistic approach and exuberant sarees. We’re also in conversation with Miraal by Shree Fashions, a promising upcoming brand for women with a strong focus on elegance and heritage-inspired clothing.

Aurasya’s vision is to grow into a thoughtful ecosystem where quality meets creativity, and where customers can discover fashion that is meaningful, handmade, and designed to last. As we expand, we continue to seek out labels that value roots over trends and stories over seasons.

Our journey began with a vision: to celebrate artisans and preserve the timeless art of Indian printing and dyeing. Aurasya was born from a shared passion for honouring traditional techniques like block printing, tie dye, and natural dye processes. These crafts, steeped in history and cultural significance, are at the heart of everything we create. By working closely with skilled artisans, we transform ancient methods into contemporary designs, making them accessible and relevant to today’s world. Each piece carries the story of heritage, artistry, and the vibrant spirit of India, woven into every thread and hue.

Every piece at Aurasya is a narrative stitched with love, history, and artistic brilliance. We are more than just a brand; we are storytellers. Our mission is to celebrate India’s vibrant culture through each stitch, print, and weave ensuring that the legacy of our artisans continues to thrive in a modern world.

With every purchase, you are helping us sustain this beautiful art form of printing across Indian states such as Rajasthan, Gujarat, Madhya Pradesh and Tamil Nadu, as well as empower the artisans behind them to continue their craft for generations to come.